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"Black Glitter" is here!

The Hawaiin plug fisherman have been asking us to produce a black plug. Well, we are pleased to announce that we now have this color as one of your options. Somewhere between a 70's disco ball and black boots! Get yours today!

Tired of the same old braid!

GOSEN 8X Japanese Braid


Check out our new line of Japanese braid and many more. If you are sick and tired of the same old braid brands, you just got lucky! We have 7 new braids to the US market inspired by the people who make the best braid in the world, the Japanese.

JDB 8X and 4X Braid

Grinder 8X and 4X Braid

Iron Candy Jigs just in! Check em out at our online store.

GT Ice Cream: Extremely long casting, topwater plugs!

GT Ice cream lures originated in South Africa and were made originally for the giant trevally (GT’s) that hunt the warm waters of the Indian Ocean.


The story of the name comes from one of the guys originally prototyping them when he said the GT’s hit the plug so hard and so much, that it was like ice cream to them! With great success in the Indian Ocean, we thought the plugs would work well all over the world.


Our range and sizes of topwaters are deadly on all surface feeding predators. You will experience the most
veracious topwater hits on our lures, ever! If you have the passion for topwater fishing like we do, try one of our lures, you won’t be disappointed.


Check out the new Assassin rods!

Assassin RodsWe are the official distributer of the Assassin surf rod from South Africa. These rods complement our GT Ice Cream lures and enable fisherman to extend their casting range. Whether fishing from boat, kayak or the surf, we have the quality rod to suit your budget. From the novice to the weekend warrior, or to fishing professional, we can cater to your requirements. Check out our stock now!

Long casting, artificial lures!

Send us a some photo's of your catch using our products and we may make you famous! We'll post your pic on our homepage above.

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